|
Date: Thursday 14 July 2011
|
Session RA4 - Time: 08:00 - 09:30
|
Internet and E-Business I
|
Room 106
|
Chairperson: Dr. Albert Huang,
University of Pacific
,
USA
-
California
|
Paper Title
|
Author
|
Institution
|
Challenge, Interdependence, and Gamer Loyalty
|
Yi-Jhen Li;
Ching-I Teng;
Yun-Jung Chen
|
Chang Gung University
,
Taiwan
, R.O.C.
|
An Exploratory Study on the Determinants
of Smartphone App Purchase
|
Hee-Woong Kim;
Hyun Lyung Lee;
Jung Eun Son
|
Yonsei University
,
Korea
,
Republic
of
Korea
;
LG Electronics
Korea
,
Republic
of
Korea
;
Yonsei University
,
Korea
,
Republic
of
Korea
|
Research on Internet-Based Cognitive Style
|
Albert H. Huang;
David C. Yen;
Shin-Yuan Hung
|
University of Pacific
,
USA
-
California
;
Miami University
,
USA
-
Ohio
;
National Chung Cheng University
,
Taiwan
, R.O.C.
|
An Empirical Study on Commitment Factors for Application Developers
& Application Market
|
Soo
Yong
Park
;
Jung Hoon Lee;
Jae
Bum
Park
|
Yonsei University
,
Korea
,
Republic
of
Korea
|
Date: Thursday 14 July 2011
|
Session RA6 - Time: 08:00 - 09:30
|
Organizational Behavior I
|
Room 110
|
Chairperson: Prof. Don Kerr, University of the Sunshine
Coast
,
Australia
|
Paper Title
|
Author
|
Institution
|
Feral Information Systems Viewed through the Lens of Structuration
Theory
|
Anthony Spierings;
Don Kerr;
Luke Houghton
|
University of the Sunshine
Coast
,
Australia
;
University of the Sunshine
Coast
,
Australia
;
Griffith University
,
Australia
|
Customer Orientation, Job Demands-Resources and Job Satisfaction: A
Cross-Level Perspective
|
Ching-Fu Chen;
Shao-Chi Chang;
Odonchimeg Myagmarsuren
|
National Cheng Kung University
,
Taiwan
, R.O.C.
|
Impacts of Change on Administrative Staffs in Universities
|
Victor P. Lau;
Chow Hau Siu Irene;
Tso Hung Scarlet;
Wong Yin Yee
|
Hang
Seng
Management
College
,
Hong
Kong
;
Chinese
University
of
Hong Kong
,
Hong Kong
;
Hang
Seng
Management
College
,
Hong
Kong
;
City
University
of
Hong Kong
, Hong Kong
|
Motivating the Lowest Paid Workers Using Equity Theory and the Fast Food
Industry as a Model
|
Thomas R. Tudor
|
University
of
Arkansas
at
Little Rock
,
USA
-
Arkansas
|
Date: Thursday 14 July 2011
|
Session RB1 - Time: 10:00 - 11:30
|
Information and Decision Systems
|
Room 101
|
Chairperson: Dr. Zhangxi Lin,
Texas Tech University
,
USA
-
Texas
|
Paper Title
|
Author
|
Institution
|
The Supporting Actor in
Enterprise
Executives' Decision-Making: A Competitive Intelligence Perspective
|
Chi-Yen Yin;
Yan-Ping Chi
|
National Chengchi University
,
Taiwan
, R.O.C.
|
DEANFIS - A Fuzzy Multi-Dimensional Approach to Decision-Making Using
Data Envelopment Analysis and Neuro-Fuzzy Systems
|
Rashmi Malhotra
|
Saint Joseph
's
University
,
USA
-
Pennsylvania
|
A Dynamic Model of Cooperative Advertising in a Manufacturer and
Retailer Supply Chain
|
Susan X. Li;
Zhimin Huang;
Jingfen Yue
|
Adelphi University
,
USA
-
New York
;
Adelphi University, USA - New York;
Middle Tennessee State University, USA – Tennessee
|
On Effectiveness of Two Reverse Auction Procurement Models for Multiple
Buyers
|
Fu-Shiung Hsieh
|
Chaoyang University of Technology, Taiwan, R.O.C.
|
Integrating the Mechanism of Three-part Tariffs Pricing to the Provision
of Intra-site Search Engine Advertising Services
|
Pei Li;
Zhangxi Lin;
Yang Yu
|
Southwest University of Finance and Economics, China;
Southwest University of Finance and Economics, China;
Texas Tech University, USA – Texas
|
Date: Thursday 14 July 2011
|
Session RB2 - Time: 10:00 - 11:30
|
Information Technology and Services
|
Room 102
|
Chairperson: Mr. JungHoon Lee, Yonsei University, Korea, Republic of
Korea
|
Paper Title
|
Author
|
Institution
|
Ontology Based Search Mechanism
in Bilingual Database Resource
|
Norasykin Mohd Zaid;
Sim Kim Lau
|
University of Wollongong, Australia
|
Critical Success Factors in Ubiquitous City Implementation: A Capability
Perspective of IT Service Company
|
Chul Nyuon Kim;
Jung Hoon Lee;
Eun Young Kim
|
Yonsei University, Korea, Republic of Korea
|
How Will SNS Games Help
Social Network Services Grow?
|
Yu-Hao Chuang;
Chia-Sheng Lin;
Wesley Shu
|
National Central University, Taiwan, R.O.C.
|
Study on Factors Influencing the Intention of Organization to Acquire
Service-Oriented Architecture: Focusing on Domestic Firms
|
Hyun Joo Lee;
Jung Hoon Lee;
Ho Jin Jeon
|
Yonsei University, Korea, Republic of Korea
|
Date: Thursday 14 July 2011
|
Session RB3 - Time: 10:00 - 11:30
|
Operations Management
|
Room 105
|
Chairperson: Prof. Chien-Chung Chan, University of Akron, USA - Ohio
|
Paper Title
|
Author
|
Institution
|
Port Strategies for the New Economy: An Empirical Investigation
|
Douglas N. Hales;
Nik Dholakia
|
The Univ. of Rhode Island, USA - Rhode Island
|
Efficacy of Purchasing Activities and Strategic Involvement: An
International Comparison
|
Chen-Lung Yang;
Ya-hui Chan;
Dennis Krumwiede;
Chwen Sheu
|
Chung-Hua University, Taiwan, R.O.C.;
Chung-Hua University,
Taiwan, R.O.C.;
Idaho State University, USA - Idaho;
Kansas State University, USA - Kansas
|
Time Based Costing for Leadtime Management in Multi-Product Lines
|
Jiahua Weng;
Hiroshi Fujino;
Kagehisa Nakayama;
Hisashi Onari
|
Waseda University, Japan
|
An Note On Sensitivity Analysis For EOQ
|
Hui-Ming Teng;
Ping-Hui Hsu;
Yufang Chiu;
Hui Ming Wee
|
Chihlee Institute of Technology, Taiwan, R.O.C.;
De Lin Institute of Technology, Taiwan, R.O.C.; Chung Yuan Christian
University, Taiwan, R.O.C.;
Chung Yuan Christian University, Taiwan, R.O.C.
|
Comparisons of Decision Methods for Order Quantity Forecasting in a
Mechanic Company
|
F. Michael Chang;
Chien-Chung Chan;
Evan Lin
|
National Taitung College, Taiwan, R.O.C.;
University of Akron, USA - Ohio; Printech International Inc., Taiwan,
R.O.C.
|
Date: Thursday 14 July 2011
|
Session RB4 - Time: 10:00 - 11:30
|
Web Services
|
Room 106
|
Chairperson: Dr. Yi-Miin Yen, University of Alaska Anchorage, USA -
Alaska
|
Paper Title
|
Author
|
Institution
|
Mapping the News with OpenBlock - Presenting Local News Geographically
|
Stephen Nowers;
Yi-Miin Yen;
Yoshito
Kanamori
|
University of Alaska Anchorage, USA - Alaska
|
Personality, Social Network Sites, and Leisure Activities - A Conceptual
Exploration
|
Tingya Kuo;
Hung-Lian Tang
|
Southern Taiwan University, Taiwan, R.O.C.; Eastern Michigan University,
USA – Michigan
|
A Study on the Factors that Influence SNS Users' Usage of Corporate SNS
Sites: Focusing on Twitter
|
ByungHee Park;
JungHoon Lee;
SoYeon Park
|
Yonsei University, Korea, Republic of Korea
|
Web-Based Application Technology in Supporting VMI: Enabling Factors and
Expected
|
Prattana Punnakitikashem;
Dotun Adebanjo
|
Mahidol University, Thailand;
University of Liverpool Management School, U.K.
|
A Research on the Web2.0 Value Co-Creation Business Model
|
Shari S. C. Shang;
Chen-Yen Yao
|
National Chengchi University, Taiwan, R.O.C.;
Shih Hsin University, Taiwan, R.O.C.
|
Date: Thursday 14 July 2011
|
Session RB5 - Time: 10:00 - 11:30
|
International Collaborative Work
|
Room 107
|
Chairperson: Prof. Timon Du, The Chinese University of Hong Kong, Hong
Kong
|
Paper Title
|
Author
|
Institution
|
Why Sharing Information in Team? A Study on Project-Based IS Team
Learning
|
Xueyu Jin;
Jacqueline Wong;
Timon C. Du
|
The Chinese University of Hong Kong, Hong Kong
|
Exploring the Antecedents Influence
of Knowledge Sharing Intention
|
Ming-Tien Tsai;
Jui-Lin Chien;
Kun-Shiang Chen
|
National Cheng Kung University, Taiwan, R.O.C.
|
Exploring the Antecedents of Innovation Capability - The Mediating Role
of Knowledge Sharing Orientation
|
Chung-Jen Wang;
Ming-Tien Tsai
|
National Cheng Kung University, Taiwan, R.O.C.
|
The Impact of Supply Information Sharing on Supply Chain Cost and
Service Level Performance
|
Qiang Zhou;
Grace Meina Lee;
Tien-Sheng Lee
|
Hong Kong Shue Yan University, Hong Kong;
Tung Wah College, Hong Kong;
Hang Seng Management College, Hong Kong
|
Information Sharing in a High Uncertainty Environment: Lessons from Case
Studies in the Divergent Differentiation Supply Chain
|
Wei-Hsi Hung;
Chin-Fu Ho;
Chieh-Pin Lin
|
National Chung Cheng University, Taiwan, R.O.C.; National Sun Yat-Sen
University, Taiwan, R.O.C.; National Chung Cheng University, Taiwan, R.O.C.
|
Date: Thursday 14 July 2011
|
Session RB6 - Time: 10:00 - 11:30
|
Decision Making
|
Room 110
|
Chairperson: Dr. Wai Hung Wong, Hang Seng Management College, Hong Kong
|
Paper Title
|
Author
|
Institution
|
Tradeoffs in Decision Making: A Shipping Choice Example
|
Xuchuan Yuan;
H. Brian Hwarng
|
National University of Singapore, Singapore
|
Using RFM Model in a Children's Dental Clinic for Market Segmentation
|
Jo-Ting Wei;
Shih-Yen Lin;
Chih-Chien Weng;
Hsin-Hung Wu
|
National Sun Yat-Sen University, Taiwan, R.O.C.;
National Chi Nan University, Taiwan, R.O.C.;
National Changhua University of Education, Taiwan, R.O.C.;
National Changhua University of Education, Taiwan, R.O.C.
|
An Airfreight Forwarder's Aggregate Resource Planning under Uncertainty
|
Lawrence C. Leung;
Wai Hung Wong;
Yer Van Hui
|
Chinese University of Hong Kong, Hong Kong;
Hang Seng Management College, Hong Kong;
City University of Hong Kong, Hong Kong
|
Date: Friday 15 July 2011
|
Session FA1 - Time: 08:00 - 09:30
|
Technology and Management
|
Room 101
|
Chairperson: Prof. Jung Wan Lee, Boston University, USA - Massachusetts
|
Paper Title
|
Author
|
Institution
|
Attractiveness of Alternatives in Information Systems Continuance: A Case of WIMAX
|
Hee-Woong Kim;
Yoon-Seung Jeon;
Sujin Choi
|
Yonsei University, Korea, Republic of Korea;
KT, Korea, Republic of Korea;
Yonsei University, Korea, Republic of Korea
|
Technological Innovation, Research & Development, Diversification
and Economic Performance in High-Tech Industries across Countries
|
Jooh Lee;
Niranjan Pati;
Kyu-Seung Whang
|
Rowan University, USA - New Jersey;
Rowan University, USA - New Jersey;
Korea University, Korea, Republic of Korea
|
Empirical Evidence of Causality between Information Communications
Technology and Economic Growth in China, Japan and South Korea
|
Jung-Wan Lee
|
Boston University, USA - Massachusetts
|
EPQ for the product of Limited Production
|
Ping Hui Hsu
|
De Lin Institute of Technology, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FA2 - Time: 08:00 - 09:30
|
Supply Chain Management
|
Room 102
|
Chairperson: Dr. Tritos Laosirihongthong, Thammasat University, Thailand
|
Paper Title
|
Author
|
Institution
|
Influence of Resource-Based Capability and Inter-Organizational
Coordination on Supply Chain Management Focus
|
Chin-Chun Hsu;
Keah Choon Tan;
James Cross
|
University of Nevada at Las Vegas, USA - Nevada
|
Managing Supply Chain Disruption Risks
|
Thomas Lee
|
University of Illinois, USA - Illinois
|
Sourcing Decisions in a Two-Supplier, One-Buyer Supplier Chain:
Flexibility or Discount?
|
Wenming Chung
|
The University of Texas at El Paso, USA - Texas
|
ASEAN Automotive Supply Chain Management (SCM): Entrepreneurial SCM
Competence and Performance
|
Tritos Laosirihongthong;
Chin-Chun Hsu;
Keah C. Tan;
G. Keong Leong
|
Thammasat University, Thailand;
University of Nevada at Las Vegas, USA - Nevada;
University of Nevada at Las Vegas, USA - Nevada;
University of Nevada Las Vegas, USA - Nevada
|
A Longitudinal Study of Third Party Logistics Services
|
Y. Helio Yang
|
San Diego State University, USA - California
|
Date: Friday 15 July 2011
|
Session FA3 - Time: 08:00 - 09:30
|
Internet and E-Business II
|
Room 105
|
Chairperson: Mr. Taichiro Sahara, Senshu University, Japan
|
Paper Title
|
Author
|
Institution
|
Insight and Emerging Challenges on Japan's Information and Communication
Technology Sector
|
Taichiro Sahara;
Yushi Lee
|
Senshu University, Japan;
Doshisha University, Japan
|
Developing a Real-Time Decision Support System for Disaster Evacuation
|
Tianxi Dong;
Matti Hamalainen;
Zhangxi Lin;
Hongchao Liu;
Binjie Luo;
Hao Xu
|
Texas Tech University, USA - Texas;
Helsinki University of Technology, Finland;
Southwestern University of Finance and Economics, China;
Texas Tech University, USA - Texas;
Southwestern University of Finance and Economics, China;
Texas Tech University, USA - Texas
|
Fifteen Years of Internet in China: Trends, Patterns, Factors, and
Uniqueness
|
Yue Zhang;
David Liu;
L. Richard Ye
|
California State University, Northridge, USA - California
|
Definition of the B to B Experiential Marketing Strategies of High
Technology Service Firms by Using a Dematel Based Hybrid MCDM Method
|
Bo-Ming Ker;
Chi-Yo Huang;
Wen-Rong Ho;
Gwo-Hshiung Tzeng
|
Chinese Culture University, Taiwan, R.O.C.;
National Taiwan Normal University, Taiwan, R.O.C.;
Chinese Culture University, Taiwan, R.O.C.;
Kainan University, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FA4 - Time: 08:00 - 09:30
|
Finance / Financial Management
|
Room 106
|
Chairperson: Dr. Su-Jane Chen, Metropolitan State College of Denver, USA
- Colorado
|
Paper Title
|
Author
|
Institution
|
Does Market Timing Make Sense in Taiwan?
|
Su-Jane Chen;
Ming-Hsiang Chen
|
Metropolitan State College of Denver, USA - Colorado;
National Chung Cheng University, Taiwan, R.O.C.
|
The Risk-Taking Behavior of A Stockholder-Owned Life Insurance
|
Hui-Hsuan Liu;
Yung-Ming Shiu
|
National Cheng Kung University, Taiwan, R.O.C.
|
The Impact of News on Stock Market: Quantifying the Content of
Internet-Based Financial News
|
Xiqian Zhao;
Juan Yang;
Lili Zhao;
Qing Li
|
Southwestern University of Finance & Economics, China
|
Developing risk-adjusted performance indicators for banking industry: A
RM-eCRM framework
|
Shu-Feng Tseng;
Chun-Hao Chiang
|
National ChengChi University, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FA6 - Time: 08:00 - 09:30
|
Organizational Behavior II
|
Room 110
|
Chairperson: Dr. Shu-Hui Lai, Takming University of Science and
Technology, Taiwan, R.O.C.
|
Paper Title
|
Author
|
Institution
|
The Impacts of Perceived Organizational Support, Job Satisfaction, and
Organizational Commitment on Job Performance in Hotel Industry
|
Wann-Yih Wu;
Sein Htaik
|
National Cheng Kung University, Taiwan, R.O.C.
|
The Turnover Warning Model of the Life Insurance Agents
|
Shu-Hui Lai;
Hsin-Mei Cheng
|
Takming University of Science and Technology, Taiwan, R.O.C.
|
The Different Personality Employees and their Feedback Seeking Behavior:
Do Leadership Moderates?
|
Yu-Lun Liu
|
National ChengChi University, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FB1 - Time: 10:00 - 11:30
|
Statistics and Decision Analysis
|
Room 101
|
Chairperson: Dr. Liping Liang, Lingnan University, Hong Kong
|
Paper Title
|
Author
|
Institution
|
Analytic Solution for the Nucleolus of a Three-Player Cooperative Game
|
Mingming Leng;
Mahmut Parlar
|
Lingnan University, Hong Kong;
McMaster University, Canada - Ontario
|
On the Time-Window Fulfillment Rate in Inventory Service Level
Agreements
|
Derek Atkins;
Liping Liang
|
University of British Columbia, Canada - British Columbia;
Lingnan University, Hong Kong
|
Optimal Replenishment Policy to Mitigate Hi-Tech Products Risks under
Declining Market
|
P.C. Yang;
H. M. Wee
|
St. John's University, Taiwan, R.O.C.;
Chung Yuan Christian University, Taiwan, R.O.C.
|
Collaborative Vendor-Buyer Model with Stochastic Demand
|
P. C. Yang;
L. Y. Leu;
S. Pai;
H. M. Wee
|
St. John's University, Taiwan, R.O.C.;
St. John's University, Taiwan, R.O.C.;
St. John's University, Taiwan, R.O.C.;
Chung Yuan Christian University Taiwan, R.O.C.
|
A Preliminary Forecasting With Diffusion Models:
Twitter Adoption And Hashtags Diffusion
|
Hsia-Ching Chang;
Chen-Ya Wang
|
State University of New York, USA - New York;
Lunghwa University of Science and Technology, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FB2 - Time: 10:00 - 11:30
|
Case Studies
|
Room 102
|
Chairperson: Dr. Tzu-Ling Huang, Chung Yuan Christian University,
Taiwan, R.O.C.
|
Paper Title
|
Author
|
Institution
|
Apple Technology Aesthetics: Apple’s Era, Apple’s Way
Lessons learned for Taiwan’s Service-Economy-Oriented Growth
|
Yee-Tien Fu;
Ted Fu
|
National Chengchi University, Taiwan, R.O.C.;
SMA, USA - California
|
Repatriation Assistance, Work Satisfaction, and Family Members' Life
Satisfaction: A Study on Repatriates of a Taiwan's Public Institute
|
Tzu-Ling Huang;
Wen-Chuan Fu
|
Chung Yuan Christian University, Taiwan, R.O.C.
|
Strategic Responses To CSR Reporting:
Evidence From The Conformity Of GRI Guidelines In Australian Mining And
Banking Industry
|
Andrew S.M. Deng;
Huei-Yin Chou
|
Fortune Institute of technology, Taiwan, R.O.C.;
Mei-Ho University of Technology, Taiwan, R.O.C.
|
Asymmetric Information, Transaction Attribute, and Inter-Organizational
Contracting Management
|
Shu-Kuan Hsu
|
National Kaohsiung University of Applied Sciences, Taiwan, R.O.C.
|
Innovation Strategies Of Taiwan Small And Medium CPA Firms – A Multiple
Cases Study
|
Jen-Yin Yeh
|
National Pingtung Institute of Commerce, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FB4 - Time: 10:00 - 11:30
|
Quality and Productivity
|
Room 106
|
Chairperson: Prof. Yoshiki Matsui, Yokohama National University, Japan
|
Paper Title
|
Author
|
Institution
|
Exceptional Elements Framework in Group Technology
|
David Ang
|
Auburn University Montgomery, USA - Alabama
|
Towards an integrated framework for the adoption of process management
practices
|
Stephen C.H. Ng;
Barbara Flynn;
Xiande Zhao
|
Hang Seng Management College, Hong Kong;
Indiana University, USA - Indiana;
The Chinese University of Hong Kong, Hong Kong
|
Shop-Floor Communication and Practices for Operational Performance: An
Empirical Analysis of Quality Management
|
Jing Zeng;
Chi Anh Phan;
Yoshiki Matsui
|
Yokohama National University, Japan;
University of Economics and Business, Vietnam National University, Hanoi
Viet Nam;
Yokohama National University, Japan
|
Sustainability as An Emerging Competitive Capability in
Manufacturing Productivity
|
Tomoaki Shimada;
Yoshiki Matsui;
Osam Sato
|
Kobe University, Japan;
Yokohama National University, Japan;
Tokyo Keizai Univeristy, Japan
|
Empirical Study on Transferability of Kaizen Practices
|
Phan Chi Anh;
Zeng Jing;
Yoshiki Matsui
|
Vietnam National University, Hanoi, Vietnam;
Yokohama National University, Japan;
Yokohama National University, Japan
|
Date: Friday 15 July 2011
|
Session FB5 - Time: 10:00 - 11:30
|
Green Management and CSR
|
Room 107
|
Chairperson: Dr. David Zhang, Edwards School of Business, University of
Sasaktchewan, Canada - Saskatchewan
|
Paper Title
|
Author
|
Institution
|
Made in Saskatchewan: An Extension of Country-of-Origin Branding
Exercise Based on Corporate Social Responsibility
|
David Zhang
|
Edwards School of Business, University of Sasaktchewan, Canada -
Saskatchewan
|
A Techno-Economic Perspective of Green IT Implementation in Europe and
the US
|
Lutfus Sayeed;
Alberto Onetti;
Sam Gill;
Marco Talaia
|
San Francisco State University, USA - California;
University of Insubria, Italy;
San Francisco State University, USA - California;
University of Insubria, Italy
|
European Union: Integrated Pollution Prevention and Control Directive
|
Minoo Tehrani;
Audra Armstrong;
Bianca Rom
|
Roger Williams University, USA - Rhode Island
|
A Nine-Component Decomposition of Ten World Regions Over Four Decades of CO2
Emission Change Using Latent Variable DEA Technology
|
Abraham Bretholt;
Jeh-nan Pan
|
National Cheng Kung University, Taiwan, R.O.C.
|
Date: Friday 15 July 2011
|
Session FB6 - Time: 10:00 - 11:30
|
Information and Service Systems
|
Room 110
|
Chairperson: Prof. HsiuJu Rebecca Yen, National Tsing Hua University,
Taiwan, R.O.C
|
Paper Title
|
Author
|
Institution
|
Mobile Internet Services Continuance: A Rational Decision Making and
Automatic Behavioral Perspective
|
Jieun Lee;
Kijun Park
|
Yonsei University, Korea, Republic of Korea
|
Causal Relationships among Leisure, Business Travel Arrivals and Tourism
Development: Empirical Evidence from Korea
|
Jung Wan Lee;
Michael Kwag
|
Boston University, USA - Massachusetts
|
Factors Affecting Organizational Commitment of IT Staffs: An Empirical
Study of IT Shared Service Center in Financial Institutions
|
Jung In Yang;
Jung Hoon Lee;
Yang Pyo Park
|
Yonsei University, Korea, Republic of Korea
|
A Multilevel Approach to Examining Continuance Usage of Information
Systems
|
HsiuJu Rebecca Yen;
Eldon Y. Li;
Paul Hu;
HY. Sheila Hsu
|
National Tsing Hua University, Taiwan, R.O.C.;
National Chengchi University, Taiwan, R.O.C.;
University of Utah, USA - Utah;
National Central University, Taiwan, R.O.C.
|
Branding Strategy Definitions for High Technology Service Firms by
Hybrid MCDM Methods
|
San-Yan Hsu;
Chi-Yo Huang;
Wen-Rong Ho;
Gwo-Hshiung Tzeng
|
Chinese Culture University, Taiwan, R.O.C.;
National Taiwan Normal University, Taiwan, R.O.C.;
Chinese Culture University, Taiwan, R.O.C.;
Kainan University, Taiwan, R.O.C.
|
|
|
|
|
|
|
|
|
|